Do BBQ better with McCormick Grill Mates Texas Smokehouse Beef Rub. This blend of brown sugar and spices like chili pepper, oregano, cumin, paprika, and garlic with a hint of smoke is great for giving beef on the grill a bold, flavorful crust. Just massage this dry rub into your meat before slapping on the grill. Family and friends will be calling you pit master in no time!